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How to: the order of things

How to: the order of things

Restoring order to your beauty regime can be one of the most difficult things to do. We all have a tendency to overcomplicate things, especially when it comes to primers, powders, eyeliners, mascaras, brow pomade, blush, setting spray... see our point? We want your morning makeup routine to be an act of self love and above anything else, to be easy. After all, The Base Woman knows that the best beauty looks don't require a lot of products, just the right ones!

So, we created our foolproof cosmetics collection with a focus on multi-purpose hero products. We said no to frills and fuss. We said no clutter and chaos. Our priority is giving you the tools for beautiful, luminous skin... that is simplified. That's why each product in the range is specially formulated to work hard, so you don't have to. Illuminators hydrate, contour, shade and create dimension, the LB Cream primes, nourishes, evens skintone and protects. The Velvet Bronzing Makeup Base can be used an impressive 7 ways and the Lip-to-Cheek Tints enliven your complexion and add a kissable hue to your lips.

And while this is the order we recommend using them in, it's all up to you. That's the best part about the range, it's designed to enhance what makes you, you.

1. LB Cream
A revolutionary skincare-cosmetic-hybrid, The LB Cream knows no bounds. This one of a kind product will even your skin tone, hydrate, nourish and make you glow like you're a wonder woman. It's lightweight super-human formula will glide on seamlessly, allowing you to build up coverage with your fingers as you like. The perfect sun-safe glow for your face, it adds a subtle bronzed pigment without the harsh rays - it's SPF15! Above all, it's designed to enhance your complexion not conceal it, because not all super heroes wear masks.

2. Velvet Bronzing Makeup Base
The modern woman's Swiss Army Knife, the term multi-purpose doesn't begin to describe the complexities of our legendary Velvet Bronzing Makeup Base. This little pot of brilliance hydrates, contours, adds definition, shades and gives a beautiful, warm Tuscan glow to your complexion all from the palm of your hand. It even doubles as a nude lip tint, an warm brown eyeshadow and can be used in place of your glimmery bronzing powders for a work-friendly mattified bronze.

3. Skin Illuminator in Bronze
The ultimate building block product, the muted glow of this cream allows you to add depth to your complexion, giving your face dimension and shape. Blend it seamlessly into your LB Cream to match your body's tan without orange undertones. Apply it when contouring to any part of your face you want to push back... under the cheek bones, under your chin, jawline, hairline, side of the nose.

4. Skin Illuminator in Shimmer
The best in its class, the Skin Illuminator in SHimmer glows without glitter. It's the utimate "I've been on a juice cleanse" glow, without a bottle in sight. Apply it anywhere you want to accentuate and bring forward: the tops of your cheek bones, your cupids bow, collar bones and inner corners of the eye and eyelids for a radiant, healthy glow.

5. Lip-to-Cheek Tint
Infused with Vitamin E and Green Tea Extract, this hydrating semi-fluid formula can be dapped onto the apples of the cheeks for a flirty blush, or pressed onto the lips for a bee-stung, just-kissed look, or both to exude a glow worthy of a romantic weekend away. The intense pigment in #40 'Peach', #60 'Pink', #70 'Red' and #90 'Burgundy' work symbiotically with your complexion, blending seamlessly to brighten the complexion and whites of the eyes, add radiance and a healthy, loved-up glow.

SHOP the complete Cosmetics Range here.

 

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