How to: Wearing Heavy Metal
When it comes to using metallic products on the face there is one rule: keep it simple.
Start with skin-prep, like any make-up look it's important to start with the foundations and build up light layers. Clean the skin well, moisturise and create your base. This might mean foundation, tinted moisturiser or nothing. We like to use the LB Cream as it's light enough to let your skin shine through but helps with any discolouration or blotchiness. Then apply your concealer to any blemishes or dark areas of the skin. Pay particular attention to the eyes in this process, you want them to be flawless. This doesn't mean loading them up with product, but using your finger to make sure the product is warm so that it will blend and hold to the skin.
When using an eye cream or shadow in metallic we recommend you don't cover the whole lid. Pick an area, it may be the dead centre, outer side or inner corner of your eye. If you choose the centre make a circle with the product and blend it only slightly outwards. With the side or inner corner blend it down to the under lid of your eye, you don't want it to mimic having bags under your eyes so be light-handed with the process it's just a blending technique so no need to apply any extra product.
Another nice way to apply metallic to the eyes is to keep it close to the top lid, almost like a liquid eyeliner cats eye. If you have a powder shadow then dip a small makeup brush in water, add the product then it should mimic a liquid eyeliner which will make this application process very easy.
Using a darker metallic in silver or charcoal is nice to keep very minimal, work with an eyeliner to make your eyes pop but again pick an area and don't go crazy. Restraint is key.
With a gold or an even lighter cream you can use it under the eye rather than on the top lid. Keep the product close the the rim of the eye and use a cotton bud to apply if your fingers or brush feel to clunky. You can also blend it in with an illuminator applied to the top of your cheek.
Depending on what metallic colour you have chosen you can add touches of it to other areas of the face, think where you would normally highlight. This will generally be the top lip, down the nose, along the cheekbones and jawline. It's also best when wearing metallic to keep the rest of your makeup simple, you may want to only apply mascara to the bottom lid or not at all and try to keep the lips matte.
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